All right, what’s going on? Coming to you with the last part of quarantine marketing. So you can keep winning while you’re whining about the lockdown. And ultimately it’s about keep moving forward. Even if you’re stuck in the house, you’re not getting the same human connections that you’re getting from your office and this kind of thing.
So I’m going to give you the last three ideas today. Here’s basically the last three tips for. Quarantine marketing. So if you’re stuck in your house, you you’re still looking to, how can you move your business forward?
How can you keep progressing? This is the last part.
There are 3 ways to audit your mortgage business.
So right now it’s a time that you can be auditing your business. Okay, So what should you actually be auditing? Firstly, you could start auditing your time. So you can be looking at where are you normally spending your time and your business, and Is that the highest and best use of your time, right?
It could be where maybe you’re getting bogged down in some basic things that if you just hired a virtual assistant or hired an in-office assistant or got a loan partner, then there could be some opportunity where, you know, oftentimes we’re just one hire away from maybe a completely different business. If you audit where your time is being spent right now, where your energy’s going then maybe there’s some better places for it to go. So that’s auditing your time.
Next is your money. Obviously that seems to be pretty standard in terms of an audit. But we’ll be looking at your money. Look at your iPhone or a Google play store subscriptions. You could be looking at just your overall business expenses, maybe, you have random, like, I probably needed to do this for myself this week because there’s probably a bunch of little random software and stuff that we don’t use that we’re paying three, four or 500 thousand dollars a month for something like that we could, we could cut out. So we’re going to be looking at all that kind of stuff in terms of money.
Lastly that you could be auditing is your team. So a lot of times people don’t think about, like, let me audit my team and looking at the team that’s around you. Do you have superstars around you?
Can you have addition through subtraction? Well, I’m not saying that you should be like out to fire people right now. That’s not at all my goal or my intention. I’m just suggesting, looking at your team that’s around you. Do you have the team that you need? or Do you have the support system that you need?
Do you have the, some kind of structure? Who’s your tribe? What tribe do you have around you today that you’re able to go to for support, for help when you need help, when you want to brag on your wins. Do you have a tribe like that around you? Right now, if you need a tribe around you check out oneagentaway.com and try using those 3 ways to audit your mortgage business
You can see what we’re doing inside of the Legion. And I would love to be part of that tribe to support you in your business. But looking at your time, where’s your time going today? Are you getting the highest and best use out of the time that you put into your business? And again, I’m not coming suggesting, like, you should be working 16 hours a day on your business.
Obviously there’s some people that are doing that, but I’m just saying that looking at the time that you’re actually putting in, are you getting the highest and best use out of the time that you are putting in? Right. And then again, just checking out your money situation, making sure that just. Looking at what expenses you have.
And really the thing that I’m looking at right now is like recurring charges. Right? What recurring stuff do you have set up through Google iTunes stores, different softwares and. Just random accounts that all just charge your bank every month. And I’m looking at all that kind of stuff, just to, just to get an idea of what’s going on.
Right. And then looking at the team around you, do you have winners? Um, do you have winners surrounding you, right as the team are your subordinates below you? Are they the best people that should be on your team right now? Is there somebody else that you could hire that would make a huge impact in your business?
Right? Maybe there’s somebody that. If you’re a solo person, maybe hiring or getting a loan partner, having somebody like that, having a marketing agency, working with you, having the right tribe around you, these are all things that you can be looking at with your, in terms of your team and making sure that you have the best team around you to support you and making sure that you’re progressing forward.
Right. All right. So making sure that you use there 3 ways to audit your mortgage business. let me ask you guys this there, I mean, when’s the last time you audited your business or have you already done any of this since, you know, within the last couple of weeks since people, you know, obviously. Lockdown quarantine has been rolling in different areas and different times.
And, uh, you know, are you auditing your business right now?
Number 11 is looking at new social platforms.
So obviously, we’re on Facebook and this is one platform, but there’s a lot of platforms that are out there. Between Facebook, Instagram, YouTube, Tiktok, LinkdIn, all these different types of platforms. And maybe it’s the time that you could be putting in 30 minutes a day or one hour a day. In order to try to load a new platform.
Maybe it’s a time where you can actually figure out a new platform instead of being a lurker. You can actually do it as a content creator, maybe, Tiktok would be a great example of that or LinkedIn. It’s kind of strange now that people are hanging out on LinkedIn.
Still feel like that I’m not used to that, but ultimately people are doing that now. It’s kind of changing that platform a little bit and making it slightly more social. And if you create content on LinkedIn, You have a really good chance of getting a lot of eyeballs on your content because people are reading content. People are there to learn and everybody’s there for business kind of a feeling.
Having a Content on Social Platforms
Having good content on LinkedIn is pretty cool. The other thing is like, if you need to check out some people on Tiktok. I’ll post some links to different people on Tiktok, after I get off the live and you can check them out. So people that I think are doing a pretty good job on Tiktok in terms of mortgage and real estate related people.
And you can see what they’re doing, but maybe it’s the time, you know, take 30 minutes a day and really, really just dive into a new platform. I mean, there’s probably some, you probably have some different social apps on your phone, but you’re just a lurker on. You’re just there. And every once in a while, scrolling through looking at the content, but not actually creating your own content.
Make time for Creating Contents
So, how can you take this time right now? And every single day, dive into one of the social platforms, then actually become a content creator on that platform instead of just being, you know, just being a lurker, right? Ultimately if you’re just lurking in the background, you’re not going to get the same value out of the, out of a platform as if you’re actually there creating content, being part of the value, being part of the topic, the conversation, that kind of thing.
Right. If you’re just hanging out, watching, just being an observer. You’re, you’re not going to, you know, you’ll never get the same value out of it. So ultimately you gotta, you gotta just go in and actually create content. So once you’re watching what other people are doing, eventually just follow their, follow their lead, right follow there.
Now you’re going to see people in every platform. There’s different structures that work there’s different. Watch and see what’s working then be inspired by what’s working for other people and do something. In your own way, by being inspired by what they’re doing.
So that way you’re not trying to just start from scratch. It’s like, just go out and look at what people are doing. That’s already working and then just kind of mimic that. I’ll give you an example. One time I saw an article. I just want an article from Forbes magazine or from car and truck magazine or something like that, and it was called up seven cars to avoid in 2019.
There was a lot of fear of missing out or the need to click into that article. So I use that same concept of things to avoid. I made a blog post called “seven reasons why realtors, hate loan officers, and maybe even you”.
The blog post was my most shared blog I ever had. It got like a hundred thousand views because it was getting shared in realtor groups and loan officer groups and all over the place. And people it’s a, such a curiosity peaker right now. I didn’t just come up with that concept on my own. Saw a concept that was working for somebody else in a totally different industry.
I just mimicked what was working for them because that article had, like 50,000 shares or something on it on Facebook. And so I was like, okay, well obviously this is a really a curiosity, Peaker, I’m going to, I’m going to kind of copy what they’re doing. And I’m going to do it with my own style.
Right. So, so you can do the same thing with new platforms right now. Like I said, LinkedIn, Tik TOK, some of those kinds of things, or if you’re just a lurker on Instagram, maybe start creating content on Instagram, that kind of stuff. Right. But looking at a new platform right now, it doesn’t take that much time.
You can just take 15 or 20 minutes a day to scroll through, through, look at the discovery pages, this kind of stuff. See what’s working for people. And then create something, right. And you eventually, you’ve just got to jump in and you just gotta start trying and stuff and skin your knees a couple of times, you know what I mean before?
Well, you can ride a bike.
Last idea for the quarantine marketing.
Ways to Leverage Mortgage Marketing Content
One of the ways to leverage your mortgage marketing content, I’m calling it Double Down. So ultimately you have things that are working for you and your business today and in your marketing. And what you can do is look at what’s already working for you and double down on that. Right now is not a time to pull back trying to press forward, especially in what’s already working. Don’t be afraid.
Now obviously I’m thinking my last suggestion was to learn a new platform. And then I’m saying double down on what’s working. I understand there are some, and I’m not saying, go put all your basket or all your eggs into this new platform. I’m just simply saying, take 20, 30 minutes a day and actually learn the platform and create content there and be present on that platform.
You have things that are working for you really well. Right now, I’ll give you an example right now with people that I’m working with on retainer. What’s working really well amazingly is our live events. And so, you look at what’s working right for us. Live events are working. So I’m saying like go all in on live events, start hosting more of them. Start creating more value, instead of just doing one live event at a title company, now start offering them into real estate offices where you’ll come into a real estate office, teach a class, or if you have a team, you know, you can have somebody on your team be able to take over that office and that kind of thing.
Where to start on your double down?
Again, there are a lot of ways to leverage mortgage marketing, so just look at what’s working for you and double down on that. Don’t pull back and don’t be too afraid. You want to go in especially on what’s working for you today. Okay. Now I’m usually, I’m all about experimenting and trying new things but what I’m saying is just look at your business and you can see, okay, you know what, my Monday cold calls that work amazingly well, I’m going to double down on that or my live events that I’m doing every Thursday are, and I’m going to double down that and I’m going to start doing them.
Twice a month instead of every month or three times a month instead of once a month or my database events I see right now, like this weird period of a couple of weeks, but look at what’s working for you today. If you’re sending one database email per month and you get X amount of referrals, what would happen if you sent two emails per month or four emails per month, right?
What would happen if instead of only calling your database once a year, what would happen if you called them twice a year or this kind of thing? That’s what I mean, in terms of doubling down, You really look at where your actual business is coming from and then doubling down on that aspect of it, of what’s actually occurring.
Not what we want to look or where we think is occurring, but actually just looking at the numbers and doubling down. Now here’s kind of a little bonus tip: It’s just that creating any kind of content. Okay. If you’re creating any kind of content and same thing that I’m going to ultimately do with this video. And with these videos that I’m creating here on Facebook.
So I’m just going to show you this, and this really comes from kind of like a Gary V style. Now his aspect is great. A hundred pieces of content a day. I don’t think that’s realistic for 99.99% of people. It’s just a crazy number.
Using your Contents in Social Media on ways to leverage Mortgage Marketing
But there are things that you can do to maximize what you’re already creating. So for example, let’s say you’re creating a video. So you have this video right here. It can be this video. This is exactly what I’m going to do with this video when I’m done with this full series, The key is I’m going to shoot a video now.
You’ve, you’ve got this piece of content that exists. Now that video can be put onto a Facebook page. So, again, ultimately it’s going to go onto a business page and then it can also go over to a YouTube channel. And now I can keyword this video over for YouTube depending on what I want people to find it for.
And now I’m going to have pieces of content that exists on both those sites. Now, the other thing that you can do is you can take the long video, and you can create snippets, and short clips of your long video. So if you’re creating, say for example, once a week you created a video, let’s call this Monday right here.
You make it on Monday to shoot a video and you’re answering a common mortgage question or busting mortgage myths or answering common real estate questions or whatever your niche is. You’re creating content. That’s not about you. It’s designed for the end user, Who’s your ideal client and you’re creating content for that person, right?
And you shoot that video on Monday. Now you upload that video to Facebook. You upload the video to YouTube, and now you have content existing on both of those, both of those platforms. Okay. Now what we can do is let’s just say on Tuesday, we can write a blog post. Now when you’re making a blog post.
Starting a Blog post
Where is that? Is that not a capability that you have today? When you’re creating a blog post on your website, you’re going to make it about the same content. It’s going to have a similar title as your YouTube video, and we’re going after the same kind of phrase or keyword search or, you know, ideally. So there’s just one thing that we’re looking for people to find this blog post for.
So we’re going to make a blog post. You’re going to write some words. It needs to have at least about 300 words inside of your blog post. And then at the very bottom of the blog, you’re going to embed that YouTube video. Okay. It’s pretty simple. When you look at YouTube, there’s a little button that says share, and there’s an embed code and you can take that code and you can, especially if you have a WordPress site or anything, that’s easy to blog on.
Just drop that video in. Sometimes all you need is the YouTube link and the website will do it for you to do everything else for you. Or YouTube. We’ll just give you the code. It’s called an embed code ( E M B E D ). And you’re going to make a blog with them.
The video, when you’re putting a video on your blog post it’s important. Again, you want to put it at the bottom. That way people have to scroll down. They have to spend more time on the page. All of that helps with, with Google showing them that your page is relevant to that search phrase.
Then ideally, they go down to the very bottom of the blog. Now they’re going to watch the video. Now they’re sitting on your webpage for a few minutes. They’re also consuming YouTube content. And now they’ve, if you have the pixels and everything on your website, now you can be retargeting that person because they visited your website.
Retargeting your readers on the blogpost
If you have video, you know, if you have YouTube retargeting in place, now you can retarget that person because they watched your YouTube video and Google knows who they are from that aspect. So now you’ve got retargeting going out in multiple places, depending on which pixels that you have fire on your website.
If you have Facebook and Google and something like ad roll or perfect audience where you can go and retarget across the whole internet, now you can literally be hitting those people everywhere they are. So now you’ve got the blog post on Tuesday. And what you’re going to do is you’re going to share.
Are you going to share that blog post link out onto your Facebook page? Okay. Yes.
All right. So where you can also do is you can put the blog post link above the video. So if you already have the video on Facebook, just go back, edit the post on your Facebook page and just add the blog post link there. And now you can take you to one of these, either the link that you just put on your Facebook page or the one that has the video.
And you could run that as a Facebook ad. If you want to, you could be able to get more people to watch the video. You can be able to drive traffic over to your website, which is important in the beginning. Whenever the blog first goes out and you can be able to have content that’s out there in your local market.
On Facebook, keeping you relevant as well. Okay. Now what do you do? So on Wednesday, what you could do is on Wednesday, you could go over to LinkedIn and what’s cool on LinkedIn is that you can create them. You can create blogs there as well, or I think they call them articles, right? So on Wednesday, you’re going to create a LinkedIn article.
Now, when you’re making your LinkedIn article, you don’t actually have to include all the content, all the information. You can just base it off of like a snippet of your blog. So put maybe the first paragraph or two paragraphs of the blog and then just put a link to the blog post itself. So now somebody is going to see it on LinkedIn.
You have that piece of content on LinkedIn that people can watch people confined. It’s also searchable for Google. So if you’re keywording it right now, you’ve got content there. And so really we’re just, we’re just leveraging that one piece of content into all these different places. Right? Okay. Now on Thursday, hopefully you guys are still seeing that yet.
I’ll excuse me. Right. Okay. On Thursday. Oh, you’re gonna email it. Okay. So you’re going to take the same blog post that you have on your website that has the YouTube video. Now you’re going to email it out to your list and we’re going to try to drive traffic that way. All right. So just put a simple email.
I’m assuming you’re already emailing your list once a week. So you could attach this to that weekly email, or if you’re not emailing them every week, now this can be the email, right? This could be. A piece of content that you’re able to send out to your, to your list once a week to your database and continue to stay relevant there.
And also you’re pulling people back into your retargeting every time, you know, cause if they’re coming back to your website, now there’s firing back those pixels. And if you have assuming you have easy, you know, some simple retargeting in place, you’re going to be firing those pixels back off where you’re cash, capturing them again.
Okay. Then, you know, That’s pretty much, that’s pretty much the things that you can do right there. I mean, obviously like on Friday, there’s some other platforms, so, you know, you could do like an Instagram, Twitter, right? You’ve got also, uh, personal Facebook profile. So you could be creating some more links.
You can be looking at all your other social profiles. How can you put this same piece of content out? Are you doing, you’re just leveraging that one. Then one piece of content, you know, and all this is coming off of like a 20 minute video that you can shoot every single Monday. And then you can take that video and you can push it out to all of these different platforms and create given pieces of content off of that one video.
So you’re not going to think of stuff every single day. And then just imagine the amount of content did you actually committed to this process for any amount of time, how much content you could be having online so that people can find you. Right. This isn’t going to be this particular strategy. Isn’t going to be like overnight, it’s going to double your business.
Right. A long-term what happens is that people can not compete with a content and with branding long-term right. People can compete short-term because I can spend you on paid ads or this kind of thing, but long-term you can’t compete with what this, what this kind of process does. So that’s a little quick, uh, well, I mean, I guess the five minutes, but that’s a little bonus tip right there.
In terms of if you’re creating any content, you can have this as ways to leverage mortgage marketing content.
I’ll do a quick recap right now of all the, all the ideas that we talked about over the whole entire time. So here we go.
- Zoom/ Be Live
- Getting more Juice
- New Platform
- Double Down
It’s been awesome delivering it and helping you out. And if there’s something that you need, let us know. And again, if you don’t have a great tribe, if you don’t have somebody around you right now supporting you and rallying and making sure that your business is pressing forward, check out one agent away.com, check out the lead leader, the loan officers, and what we got going on inside.
It’s an amazing group. And I’d love to invite you inside. And, uh, yeah, like I said, if these videos helped you out, feel free to share them, tag your friends, that kind of thing, and appreciate you guys for tuning in live. See it. Okay.