Can we talk about some mortgage broker marketing basics for a few minutes today?
Every Loan Officer has to wear at least two hats in today’s mortgage environment.
First, you have to know everything about DOING loans.
- Pulling credit
- Knowing loan programs
- How to put a file together
- Small tweaks to bump a credit score a few points
- Have rates that are competitive
- Be able to communicate decently
- Close on time
- etc
But, there’s another hat you have to wear too – the Marketing Hat.
See, the marketing person (you) has to be great at promoting the guy who is good at doing loans (also you). Make sense?
Let’s dive deeper into these Mortgage Broker Marketing Basics –
Are you great at:
A) Being a Loan Officer
B) Promoting the Loan Officer
C) I’m great at both
If you need some help with this, maybe The Legion of Loan Officers is a good option for you.
We help clients add 9 more Realtor partners in 90 days, generate consumer direct leads and get more repeat business and referrals from your database.
Apply now if you are worthy at https://legionofloanofficers.com/commit.
(Photo by JOSHUA COLEMAN on Unsplash)