Client Reviews – so every sales or marketing person get attention or clients as such based on their client reviews. Client reviews gives a prospect client a background on how you do or what you do to help your clients that made them choose you.
Getting Client Reviews
So fifth strategy is Getting Client Reviews.
One question I get on this topic is “how did you set up the video ads?” If it’s three separate ads or one with three videos. Well, I’m setting them up as three separate ads with three separate budgets. It can be in the same campaign, but it has to be, it needs to be three separate ad sets.
The reason that you want to do that is because if you do it as a campaign budget, or you put them all on the same ad set, Facebook will start to figure out which video is more popular and start to show that video. And that’s when it can get annoying, right? Because then people start seeing the same video, like a hundred times instead of three different videos, 30 times.
Social is different. So that’s the best way to do it. You can have any one campaign, but it needs to be three separate ad sets. So that each one of them has a separate $1 budget attached to that.
Basics on Client Reviews
All right. So number five is getting reviews. Basically, I’m sure, you’re already getting a lot of reviews.
You know, if you’re closing, let’s just say, for example, if you’re closing 10 loans per month, at minimum, you should be getting five, eight, 10, even more than 10 reviews online every single month, because ultimately you can get more than one review per person. Right? You can get a video testimonial or you can get a written review.
There’s different things that you can get from each person. So, you can, if you work it correctly, you can be even getting more than one review per person, because you could get them to give you a video testimonial and then you could get them to leave you a written review online somewhere.
So a lot of times, people say, well,
“Where do people leave reviews?”
“Where’s the most important places for people to do this?”
Where to get Client Reviews?
So Google. That’s the number one place to get reviews. Why? because it’s still a McDaddy. When people leave reviews on Google, that is going to rank in the maps ranking.
It’s the number one place that you want to get reviews. So when you’re thinking about where do I want to get my customers to leave reviews? You want to get them on Google. Now, what I recommend is never to send out, like, especially if you’re sending some sort of blast, if you’re like get inspired today and you’re going to go get a bunch of reviews, don’t just blast out your links to your whole database.
Because if they all believe review today, Google will take it down. Google will assume that you did that, that you created that flood of reviews and they’ll take them down. I saw it happen with another guy, he got like 10 reviews in one day and literally like two days later, all the reviews are gone except for only one.
Only one out of 10, still stayed up there. Google removed all the rest of them. I’m assuming that it was done intentionally. So if you’re doing this, you know, be reaching out to people individually so that you can, trickle the reviews in. If you’re getting one review a day, one review every other day on Google, that kind of thing, then it’s totally different than if you just slam them in with 10 or 15 or 20 reviews at the same time.
So, you know, if you’re at the house, reach out to your past clients, especially if they have never left a review for you, reach out to your past clients and I’ll even share with you what to say.
So Facebook, those client reviews, they show up on Google as well. They show up online. If people are searching, you need to get Facebook reviews. A lot of these places, they won’t start showing up on the reviews. In the search engine results show until you have at least three reviews. So in general, you’re gonna need at least three reviews before, if you look for different people online today, it’ll have like the stars and stuff showing up on Google.
And that’s how you do that. As you have at least three reviews, five stars, and now to start ranking, those are showing the stars with the three reviews next to it in Google. If you’re starting, if you go look for your self and Google, for example, see what shows up, and if you want some feedback on what’s showing up just Google yourself.
Why there? but you get it, with Yelp, it’s a place that people who are Yelpers, they’re loyal to Yelp. They’re going to go there. They’re going to look for everything. Yelp has a ton of traffic. If you ever want to know how much traffic is, actually, people are looking for mortgage and real estate phrases in your market. You can call Yelp, they have a paid program.
You don’t need the paid program. Also, You can get 100% of the value off of Yelp without the paid program. But the reason that you can call them and talk to them is you can ask them how many searches are happening per month in my market. I’ll tell you, so you can have an idea. Is it worth the effort there for you.
So ultimately people are still going there and. And so you want to, you want to have a presence.
Okay. So if you can get people to be leaving client reviews on Zillow and Realtor.com. With Zillow, it’s almost a hundred percent based on the amount of reviews. So if you go look, you’ll notice that in your local market, that they’re all sorted by the amount of reviews. So it’s something that obviously, depending on how much competition you have locally, you’re going to have to put some time, energy, and effort into it.
It’s not going to happen overnight, but these things, this is all about capturing ghosts clients.
Ghost Client – It’s somebody that you don’t even know is researching you and is interested in working with you because it goes, client is out there Googling, checking out stuff, verifying, doing their own research. And if they like what they see, then they message you. Then they reach out to you. They call you. And if they don’t like what they see, you never even know that they existed.
And this is how you can be able to grab some of that extra free organic traffic that’s out there on Google. That’s out there looking around in your market is to having these reviews online.
Process on getting Client Reviews
So if you don’t have a process to get these reviews, I’ll just tell you my process really simply, It’s make a phone call the night before you go to closing, you have to attend the closing, make a call the night before and say,
“Hey, super pumped about closing tomorrow. Let me ask you something. Phillip, when, when we were starting this process, like, what were you the most scared about?”
And they’re going to tell you what they were afraid of.
“I was afraid we wouldn’t be able to qualify, or I was afraid we ended up living in the ghetto”
or whatever things, you know, and when they tell you that you say,
“Thank you so much for, for sharing that, you know how, since we’ve been working together, how did I help you to overcome that?”
And they’re going to tell you how you helped them overcome that. And now what you’ve done is you’ve created a story that they can tell tomorrow at closing on video. Right? Because what happens oftentimes is we whip out the camera. And we scare them at closing and they’re not ready. The woman has her hair in curlers or whatever.
They don’t even know what to say. And that’s why they ended up saying like, “Oh, Nick was awesome. He was excellent. He really helped us out a lot.” Right. And it’s like the super generic review. That means nothing. It has no meat and potatoes in it, And it has, when somebody else watches it, it doesn’t, it doesn’t make them move.
Make a story
It doesn’t. He doesn’t have any emotions into it. So by helping them have a story, now you can say,
“Hey, would you mind tomorrow? After we do all the papers, if I would just set up my camera and you guys get, and I can leave the room and you guys can record a quick video and just tell that story. The reason I ask you to do that is because I know there’s other people out here that feel the exact same way you did. And if they see how we helped you, then maybe there’s a chance we’ll be able to help them too. Would that be okay with you?”
And almost 90 or a hundred percent of the time, people are going to say yes to that question, because now you’ve told them what to say. They’ve, you know, you’ve helped them create the story, or what to say.
That’s a lot of times when you look at, go look at your own reviews online, if you have online reviews, go look at them and see what people say. Oftentimes it’s going to be like really surface level. It’s kind of a junky review in general, right? Because it’s just going to say,
“Oh, Cindy helped me a ton. Cindy was awesome. She was so great. I loved working with her. You should work with her too. I highly recommend Cindy.”
But it’s like, what does she even do for you? How does she help you? What’s her? What, what was her role in your, whatever you did with her? What was that client provider relationship?
Like? I mean, there’s literally no information about any of that. Okay. So you can help them do that by having that simple, um, by doing those, you know, that simple phone call.
How to Get those Reviews
Now how you get these reviews? I do this about a week after closing. So. Ideally is around the time of closing, send them a pizza.
If you know, when your clients are moving into their house and you know, okay. On Thursday night, you know, Thursday, they’re moving into the house, call him, I’m telling him how I’m going to have some pizzas delivered to your house on Thursday would five. O’clock be all right. Yeah, that’d be great. I also shoot them some pizzas and then you can just send them an email a couple of days later and say,
“Hey, I hope those pizzas were awesome. By the way, you know, online reviews are super important today and they would mean so much to me. If you would leave a review on one of these sites and just tell people your story, um, here are some key words that are really important because it’ll help people find my, find your review and find my profile. And man, it means so much that you would do this. Thanks again. Hope you enjoy the pizza.”
So, what am I doing with that email right there? I’m reminding them in the beginning that I sent the pizza. So I’m trying to re-enact that law of reciprocity, you know, because I’ve already given them pizza. I’m reminding them at the end it’s pizza also in the middle, I’m only giving them about two or three links that I want them to leave reviews.
Other ways to get them to leave a review
Even though here I’m sharing four, if you share four or five people, won’t be able to pick. I can’t decide. So just give them two or three choices. They’ll be able to pick one of those to leave a review. And ultimately you’ll end up with a video testimonial and you’ll end up with a written review online.
Okay. So you can focus on that today, get this process in place, like, just know that how are you going to handle it? What can you do? What can you do this week to reach out to five past clients and get them to leave a review for you online? Why they’re all hanging out at their house? Drop, maybe you make a Facebook post and you say, “Hey, I know we’re all stuck in the house, trying to think what will you could offer them right now?”
Like some kind of delivery. Is there some sort of cheap delivery thing? Probably not. Well, maybe you just give him a $5 Starbucks card.
“Hey, I’ve got a hundred dollars worth of Starbucks cards. I’m going to be giving away today. Shoot me a PM. If you want one, I just have one small favor to ask.”
And then they’re going to shoot you a message. “Hey. Oh, what’s your, what do you need me to do, man? I’d love to get a Starbucks card.” then you could say, “Hey, will you do me a favor and just pick one of these three places and drop me a review, right. And just space that out over time so that you can, we added those into your, into it.”