Another common loan officer, Facebook ads question is, “is there a way to target renters with Facebook ads?” or “How Do You Target Renters With Facebook Ads?”
The answer is Yes.
Because Facebook has partnered up with other companies. Companies like the credit or other third party information, data pro, you know, gatherers. Well, they have all this information in the back end of Facebook ads.
And one of them is whether the person is a homeowner or whether they’re a renter. Or a first-time home buyer. Now I don’t really use the first time home buyer because I just haven’t found it to be successful. But it’s very easy to either target renters individually or to target homeowners only. This is when you’re running loan officer Facebook ads.