Do you have the mortgage business you REALLY want?
We ran a survey of 300+ Loan Officers asking about the top 3 issues they are having right now.
The first challenge Loan Officers have is generating exclusive mortgage leads. Many LOs and Brokers are paying for leads through expensive agencies or getting sucked into partnerships as the preferred lender on Zillow or Realtor.com.
The problem is that most companies online are selling leads to several mortgage companies and you end up in a race to broke as customers rate shop among the Loan Officers who call them back.
No one wants to compete with 3-5 other Loan Officers for business, especially if you can start getting your own exclusive mortgage leads every day.
The second challenge that came up on the Loan Officer survey is people having trouble converting the leads they are generating.
Competing for business is certainly a factor in converting leads. It makes sense you can convert more leads if you are the only Loan Officer calling them. Right?
Lastly, the 3rd challenge for mortgage professionals is getting more (or better quality) Realtor referral partners.
The goal for most mortgage pros should be to have at least 10 solid partners.
Assuming each real estate agent is closing at least 1 deal every month, you’ll have a solid 10 loans per month business.