Ways to Leverage Mortgage Marketing Content
One of the ways to leverage your mortgage marketing content, I’m calling it Double Down. So ultimately you have things that are working for you and your business today and in your marketing. And what you can do is look at what’s already working for you and double down on that. Right now is not a time to pull back trying to press forward, especially in what’s already working. Don’t be afraid.
Now obviously I’m thinking my last suggestion was to learn a new platform. And then I’m saying double down on what’s working. I understand there are some, and I’m not saying, go put all your basket or all your eggs into this new platform. I’m just simply saying, take 20, 30 minutes a day and actually learn the platform and create content there and be present on that platform.
You have things that are working for you really well. Right now, I’ll give you an example right now with people that I’m working with on retainer. What’s working really well amazingly is our live events. And so, you look at what’s working right for us. Live events are working. So I’m saying like go all in on live events, start hosting more of them. Start creating more value, instead of just doing one live event at a title company, now start offering them into real estate offices where you’ll come into a real estate office, teach a class, or if you have a team, you know, you can have somebody on your team be able to take over that office and that kind of thing.
Where to start on your double down?
Again, there are a lot of ways to leverage mortgage marketing, so just look at what’s working for you and double down on that. Don’t pull back and don’t be too afraid. You want to go in especially on what’s working for you today. Okay. Now I’m usually, I’m all about experimenting and trying new things but what I’m saying is just look at your business and you can see, okay, you know what, my Monday cold calls that work amazingly well, I’m going to double down on that or my live events that I’m doing every Thursday are, and I’m going to double down that and I’m going to start doing them.
Twice a month instead of every month or three times a month instead of once a month or my database events I see right now, like this weird period of a couple of weeks, but look at what’s working for you today. If you’re sending one database email per month and you get X amount of referrals, what would happen if you sent two emails per month or four emails per month, right?
What would happen if instead of only calling your database once a year, what would happen if you called them twice a year or this kind of thing? That’s what I mean, in terms of doubling down, You really look at where your actual business is coming from and then doubling down on that aspect of it, of what’s actually occurring.
Not what we want to look or where we think is occurring, but actually just looking at the numbers and doubling down. Now here’s kind of a little bonus tip: It’s just that creating any kind of content. Okay. If you’re creating any kind of content and same thing that I’m going to ultimately do with this video. And with these videos that I’m creating here on Facebook.
So I’m just going to show you this, and this really comes from kind of like a Gary V style. Now his aspect is great. A hundred pieces of content a day. I don’t think that’s realistic for 99.99% of people. It’s just a crazy number.
Using your Contents in Social Media on ways to leverage Mortgage Marketing
But there are things that you can do to maximize what you’re already creating. So for example, let’s say you’re creating a video. So you have this video right here. It can be this video. This is exactly what I’m going to do with this video when I’m done with this full series, The key is I’m going to shoot a video now.
You’ve, you’ve got this piece of content that exists. Now that video can be put onto a Facebook page. So, again, ultimately it’s going to go onto a business page and then it can also go over to a YouTube channel. And now I can keyword this video over for YouTube depending on what I want people to find it for.
And now I’m going to have pieces of content that exists on both those sites. Now, the other thing that you can do is you can take the long video, and you can create snippets, and short clips of your long video. So if you’re creating, say for example, once a week you created a video, let’s call this Monday right here.
You make it on Monday to shoot a video and you’re answering a common mortgage question or busting mortgage myths or answering common real estate questions or whatever your niche is. You’re creating content. That’s not about you. It’s designed for the end user, Who’s your ideal client and you’re creating content for that person, right?
And you shoot that video on Monday. Now you upload that video to Facebook. You upload the video to YouTube, and now you have content existing on both of those, both of those platforms. Okay. Now what we can do is let’s just say on Tuesday, we can write a blog post. Now when you’re making a blog post.
Starting a Blog post
Where is that? Is that not a capability that you have today? When you’re creating a blog post on your website, you’re going to make it about the same content. It’s going to have a similar title as your YouTube video, and we’re going after the same kind of phrase or keyword search or, you know, ideally. So there’s just one thing that we’re looking for people to find this blog post for.
So we’re going to make a blog post. You’re going to write some words. It needs to have at least about 300 words inside of your blog post. And then at the very bottom of the blog, you’re going to embed that YouTube video. Okay. It’s pretty simple. When you look at YouTube, there’s a little button that says share, and there’s an embed code and you can take that code and you can, especially if you have a WordPress site or anything, that’s easy to blog on.
Just drop that video in. Sometimes all you need is the YouTube link and the website will do it for you to do everything else for you. Or YouTube. We’ll just give you the code. It’s called an embed code ( E M B E D ). And you’re going to make a blog with them.
The video, when you’re putting a video on your blog post it’s important. Again, you want to put it at the bottom. That way people have to scroll down. They have to spend more time on the page. All of that helps with, with Google showing them that your page is relevant to that search phrase.
Then ideally, they go down to the very bottom of the blog. Now they’re going to watch the video. Now they’re sitting on your webpage for a few minutes. They’re also consuming YouTube content. And now they’ve, if you have the pixels and everything on your website, now you can be retargeting that person because they visited your website.
Retargeting your readers on the blogpost
If you have video, you know, if you have YouTube retargeting in place, now you can retarget that person because they watched your YouTube video and Google knows who they are from that aspect. So now you’ve got retargeting going out in multiple places, depending on which pixels that you have fire on your website.
If you have Facebook and Google and something like ad roll or perfect audience where you can go and retarget across the whole internet, now you can literally be hitting those people everywhere they are. So now you’ve got the blog post on Tuesday. And what you’re going to do is you’re going to share.
Are you going to share that blog post link out onto your Facebook page? Okay. Yes.
All right. So where you can also do is you can put the blog post link above the video. So if you already have the video on Facebook, just go back, edit the post on your Facebook page and just add the blog post link there. And now you can take you to one of these, either the link that you just put on your Facebook page or the one that has the video.
And you could run that as a Facebook ad. If you want to, you could be able to get more people to watch the video. You can be able to drive traffic over to your website, which is important in the beginning. Whenever the blog first goes out and you can be able to have content that’s out there in your local market.
On Facebook, keeping you relevant as well. Okay. Now what do you do? So on Wednesday, what you could do is on Wednesday, you could go over to LinkedIn and what’s cool on LinkedIn is that you can create them. You can create blogs there as well, or I think they call them articles, right? So on Wednesday, you’re going to create a LinkedIn article.
Now, when you’re making your LinkedIn article, you don’t actually have to include all the content, all the information. You can just base it off of like a snippet of your blog. So put maybe the first paragraph or two paragraphs of the blog and then just put a link to the blog post itself. So now somebody is going to see it on LinkedIn.
You have that piece of content on LinkedIn that people can watch people confined. It’s also searchable for Google. So if you’re keywording it right now, you’ve got content there. And so really we’re just, we’re just leveraging that one piece of content into all these different places. Right? Okay. Now on Thursday, hopefully you guys are still seeing that yet.
I’ll excuse me. Right. Okay. On Thursday. Oh, you’re gonna email it. Okay. So you’re going to take the same blog post that you have on your website that has the YouTube video. Now you’re going to email it out to your list and we’re going to try to drive traffic that way. All right. So just put a simple email.
I’m assuming you’re already emailing your list once a week. So you could attach this to that weekly email, or if you’re not emailing them every week, now this can be the email, right? This could be. A piece of content that you’re able to send out to your, to your list once a week to your database and continue to stay relevant there.
And also you’re pulling people back into your retargeting every time, you know, cause if they’re coming back to your website, now there’s firing back those pixels. And if you have assuming you have easy, you know, some simple retargeting in place, you’re going to be firing those pixels back off where you’re cash, capturing them again.
Okay. Then, you know, That’s pretty much, that’s pretty much the things that you can do right there. I mean, obviously like on Friday, there’s some other platforms, so, you know, you could do like an Instagram, Twitter, right? You’ve got also, uh, personal Facebook profile. So you could be creating some more links.
You can be looking at all your other social profiles. How can you put this same piece of content out? Are you doing, you’re just leveraging that one. Then one piece of content, you know, and all this is coming off of like a 20 minute video that you can shoot every single Monday. And then you can take that video and you can push it out to all of these different platforms and create given pieces of content off of that one video.
So you’re not going to think of stuff every single day. And then just imagine the amount of content did you actually committed to this process for any amount of time, how much content you could be having online so that people can find you. Right. This isn’t going to be this particular strategy. Isn’t going to be like overnight, it’s going to double your business.
Right. A long-term what happens is that people can not compete with a content and with branding long-term right. People can compete short-term because I can spend you on paid ads or this kind of thing, but long-term you can’t compete with what this, what this kind of process does. So that’s a little quick, uh, well, I mean, I guess the five minutes, but that’s a little bonus tip right there.
In terms of if you’re creating any content, you can have this as ways to leverage mortgage marketing content.